Tales of exorbitant bills are pretty common in the world of loot box (or gacha) games, in which developers use a web of design strategies to extract thousands of dollars from superfans who, as Daigo explains, are so emotionally attached to unlocking the rare characters that they don’t set a limit on their spending. That’s a stunning figure, more than many enthusiasts will spend on their passion in a lifetime. The Wall Street Journal recently profiled a man named Daigo who spent the equivalent of $70,000 on items and playable heroes in the mobile RPG Fate/Grand Order.
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